ctx associate team

CTX Associates are world class professionals with over 10 years of experience in IT partner channel marketing, sales, alliances and operations. They have all:

  • Signed agreements with CTX to fully protect our clients’ data, intellectual property and systems. This includes their agreements to sign and abide by Client Non-Disclosure Agreements.
  • Submitted to background vetting by an industry leading due diligence firm.


jack wagner

jack wagner, new york city, metro

Jack held IBM executive roles with major global sales alliance partners to include Director of Business Development for the IBM & Cisco Alliance and Alliance Executive for the IBM & SAP Alliance. In addition, he led many strategic IBM partner channels initiatives to include:

  • Development of IBM’s solutions strategy based upon strategic alliances with integrated software vendors leading to a total “solutions-based” selling model.
  • Pioneering alliance management practices with business partners.
  • Creating IBM’s channel enablement model to fuel go-to-market execution results.

He authored our Channel Management Brief on alliance planning & execution models.


Mike Ruff

mike ruff, atlanta metro area

Mike has 11 years of business partner channel sales experience with hardware, software and IT systems integrator firms. He has recruited and grown business partner sales channels for IBM, 3Com, Informix and Shiva. His extensive channel sales skills include:

  • Strong technical knowledge.
  • Solution selling expertise.
  • Recruiting and enabling VAR, OEM, and ISV software firm partners.
  • Creation and execution of joint sales and marketing plans and initiatives.

He authored our Channel Management Brief on partner sales plans.



Airton Rocha

airton rocha, brazil

Airton has 20 years of direct and indirect channel sales experience with major focus on strategic alliances. He has deep analytical and planning skills from experience s with IBM, Sun Microsystems and Microsoft where he had the opportunity to:
  • Develop and implement Business Planning based on Joint Solutions with Accenture and HP
  • Create an Incentive Program to recognize Solution Partners, leveraging lead generation and partner led sales
  • Implement tools to track Partner’s pipeline, improving forecasting accuracy
He has worked across Latin America and is fluent in English, Spanish and Portuguese.

Mark Klapper

mark klapper, dallas metro area

Mark has 20 years of experience in IT marketing & sales roles with IBM, Sequent Computer Systems and EDS. This includes 12 years of business development roles with major IBM ISV partners like i2.

  • Strong technical knowledge developed by working over ten years as an IT Architecture Consultant to EDS & Sequent customers and partners.
  • Planning joint demand generation initiatives with portfolios of IBM ISV business partners.
  • Managing the execution of joint IBM / ISV marketing and sales campaigns to include lead capture, pipeline progression and ROI measurements.

Mark is also developing a virtual mall for IT providers to showcase their offerings.

Paul Conacher

paul conacher, london metro area, united kingdom

Paul has 16 years experience building, developing and managing successful business partner relationships with software systems integrators, resellers, distributor and ISV firms in the UK, Europe and the US. His past career roles have included:

  • European sales executive for IBM-Cognos Channel Partners & their transition into IBM.
  • Sales executive for IBM Software Reseller Partners in Northern Europe.
  • IBM Software Value Incentive Fees program executive for Europe.
  • IBM Software global alliances executive for all 'Big 5' IT business consultancies in Europe.

Paul is also a director in several UK-based services firms.



Jeff Carter

jeff carter, boston metro area

Jeff has over 14 years of direct and indirect channel sales experience with focus on strategic alliances. He has built partner sales channels for CambridgeSoft Corporation and Hyundai Medis and held product development roles at Amazon.com, AT&T Wireless and Interleaf using the following skills:

  • Identification, negotiation and implementation of key strategic partner channels
  • Creation of product implementation and deployment framework within the channel
  • In-depth technical knowledge
  • Solution selling expertise

He's worked internationally, is a US and EU citizen, and speaks English & Portuguese.

greg burge

Greg Burge, San Francisco Metro Area

Greg previously was an IBM Global Alliance Executive. He assembled, nurtured & led IBM relationships with major ISV software partners like Arriba, Salesforce.com, Chordiant, Lawson, KANA & Rational. His executive leadership produced over $100M in average annual revenues with IBM alliance partners over the last 13 years. Greg's major business skills are leadership, teaming, technology and business finance, which he has leveraged to:

  • Help forge joint ventures through a deep knowledge of the critical success factors for venture capitalists and IPO underwriters.
  • Creatively link IBM divisions, departments in building effective and compelling client IT solution offerings.
  • Lead complex, hybrid sales teams who win client trust and business.

He earned IBM’s prestigious Harvard Business School's Client Executive Certification.


Mark Answine

mark answine, new york city metro area

Mark has over 20 years of IBM channel sales and alliance experience with ISV software partners and regional systems integrator firms like Business Objects, Epic, Fiserv, IBS, JDA, Meditech, Retalix and Solitaire. He is a partner channels sales executive with a wide range of skills to include:

  • Strong technical knowledge.
  • Solution selling expertise.
  • Creation & delivery of product education & enablement tools.
  • Extensive skills in organizing and executing partner-to-partner joint selling initiatives.

He worked six years in Latin America and has Spanish & Portuguese language skills.




greg burge

kate mougey, new york city metro area

Kate Mougey has more than 15 years experience as a recognized IT industry expert in the creation and development of integrated marketing communications for channel partners. The spectrum of channel communication initiatives she has led for IT providers like IBM Corp., NCR Corp., and a variety of other hardware and software companies includes:

  • New channel programs and benefits
  • Major partner conferences and events
  • Channel enablement deliverables

She authored our Channel Management Brief on creating effective partner value propositions.




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