Channel Project Services

channel project services

We can provide support for a wide spectrum of IT partner channel management projects. This can range from the up front work to help a client design a partner channel program through to the development, recruitment, enablement, teaming and sales execution phases.





design: helping with the plans

New businesses may require interim resources to help with overall IT channel research, planning and design projects. Other businesses may want local IT channel talent for an interim period to help build their channel plans for new markets like Brazil or Korea:

CTX Resources helps clients with these types of IT channel design projects:

  • Partner sales channel research
  • Channel-capacity analyzes
  • Route-to-market strategies
  • Overall program architecture
  • Partner contracts
  • Compensation modeling
  • Incentive programs
  • Enablement
  • ROI studies
  • Partner Levels & Benefits

program development: the devil is in the details

Channel program development work encompasses many types of projects. Once the channel program framework designs are completed, the heavy lifting begins. The challenge is often to flush out program content that will provide partner appeal while adhering to program development and operating budgets.

CTX Resources helps clients with the following types of development projects:

  • Recruitment
  • Partner sales plans
  • Special incentives
  • Enablement
  • Co-marketing
  • Opportunity reporting
  • Revenue reporting
  • Partner management systems


partner recruiting: The Right Partners in the Right Places

Partner recruitment projects can be wide ranging and involve both very detailed work on one hand and very strong selling skills in other instances. Building the right win-win business relationships, with the right partners, located in the right places to support your business plans, requires savvy and experienced professionals.

CTX Resources helps clients with the following types of recruiting projects:

  • Value proposition studies
  • Territory and coverage mapping
  • Partner segmentation
  • Partner profiling
  • Partner rankings
  • Competitive recruitment

partner enablement: sales begin after enablement

Once the right partners are recruited the challenges of enabling them for success begins. This work is an ongoing process that often involves work spikes when rolling out new offerings, new programs or entering new markets.

CTX Resources supports the following types of enablement projects:

  • Sales skills & development
  • New program management
  • Sales & marketing training
  • Technical support resources
  • Partner communications
  • Partner teaming
  • Partner business plans
  • Co-marketing programs
  • Web portal management
  • Partner support systems

marketing and sales execution: where the rubber meets the road

Coordinating partner channels marketing & sales activities can be a daunting challenge. Channel professionals who can lend an experienced hand for interim periods can often help clients obtain the incremental traction needed to drive real sales success.

CTX Resources helps clients with these types of marketing & sales projects:

  • Program promotions
  • Marketing & sales collateral
  • Joint marketing cookbooks
  • Market development funds
  • Sales kits and playbooks
  • Partner collaboration
  • Sales pipeline tracking
  • Incentive plan execution
Last Updated on Sunday, 22 May 2011 19:15