We can provide support for a wide spectrum of IT partner channel management projects. This can range from the up front work to help a client design a partner channel program through to the development, recruitment, enablement, teaming and sales execution phases.
New businesses may require interim resources to help with overall IT channel research, planning and design projects. Other businesses may want local IT channel talent for an interim period to help build their channel plans for new markets like Brazil or Korea:
CTX Resources helps clients with these types of IT channel design projects:
Partner sales channel research
Channel-capacity analyzes
Route-to-market strategies
Overall program architecture
Partner contracts
Compensation modeling
Incentive programs
Enablement
ROI studies
Partner Levels & Benefits
program development: the devil is in the details
Channel program development work encompasses many types of projects. Once the channel program framework designs are completed, the heavy lifting begins. The challenge is often to flush out program content that will provide partner appeal while adhering to program development and operating budgets.
CTX Resources helps clients with the following types of development projects:
Recruitment
Partner sales plans
Special incentives
Enablement
Co-marketing
Opportunity reporting
Revenue reporting
Partner management systems
partner recruiting: The Right Partners in the Right Places
Partner recruitment projects can be wide ranging and involve both very detailed work on one hand and very strong selling skills in other instances. Building the right win-win business relationships, with the right partners, located in the right places to support your business plans, requires savvy and experienced professionals.
CTX Resources helps clients with the following types of recruiting projects:
Value proposition studies
Territory and coverage mapping
Partner segmentation
Partner profiling
Partner rankings
Competitive recruitment
partner enablement: sales begin after enablement
Once the right partners are recruited the challenges of enabling them for success begins. This work is an ongoing process that often involves work spikes when rolling out new offerings, new programs or entering new markets. CTX Resources supports the following types of enablement projects:
Sales skills & development
New program management
Sales & marketing training
Technical support resources
Partner communications
Partner teaming
Partner business plans
Co-marketing programs
Web portal management
Partner support systems
marketing and sales execution: where the rubber meets the road
Coordinating partner channels marketing & sales activities can be a daunting challenge. Channel professionals who can lend an experienced hand for interim periods can often help clients obtain the incremental traction needed to drive real sales success.
CTX Resources helps clients with these types of marketing & sales projects:
